Median household income in Wisconsin
At $73,510, the median household income in Wisconsin is 6% below the national figure of $78,067, ranking 26 of 52, with Waukesha County the highest county at $101,639.
Household income is the base every other money decision sits on: what you can borrow, what you can save, what a house costs you in real terms.
| Rank | County | Typical figure | Context |
|---|---|---|---|
| 1 | Waukesha County | $101,639 | 407,290 residents |
| 2 | St. Croix County | $97,950 | 93,752 residents |
| 3 | Ozaukee County | $92,258 | 91,745 residents |
| 4 | Washington County | $91,915 | 136,842 residents |
| 5 | Dane County | $84,297 | 559,891 residents |
| 6 | Calumet County | $84,151 | 52,361 residents |
| 7 | Pierce County | $82,996 | 42,187 residents |
| 8 | Columbia County | $79,271 | 58,272 residents |
| 9 | Iowa County | $79,226 | 23,766 residents |
| 10 | Outagamie County | $78,705 | 190,611 residents |
| 11 | Kewaunee County | $77,610 | 20,570 residents |
| 12 | Jefferson County | $77,018 | 85,932 residents |
| 13 | Kenosha County | $76,583 | 168,693 residents |
| 14 | Green County | $76,080 | 37,066 residents |
| 15 | Walworth County | $75,172 | 105,127 residents |
| 16 | Polk County | $74,142 | 45,128 residents |
| 17 | Brown County | $74,066 | 268,393 residents |
| 18 | Oconto County | $73,611 | 39,048 residents |
| 19 | Marathon County | $73,248 | 137,820 residents |
| 20 | Sauk County | $72,930 | 65,664 residents |
| 21 | Racine County | $72,658 | 197,068 residents |
| 22 | Dodge County | $71,747 | 89,032 residents |
| 23 | Portage County | $71,301 | 70,281 residents |
| 24 | Pepin County | $70,833 | 7,363 residents |
| 25 | Rock County | $70,630 | 163,817 residents |
| 26 | Fond du Lac County | $70,368 | 104,027 residents |
| 27 | Eau Claire County | $70,127 | 105,697 residents |
| 28 | Winnebago County | $70,041 | 171,197 residents |
| 29 | Chippewa County | $69,815 | 66,254 residents |
| 30 | Dunn County | $69,721 | 45,221 residents |
| 31 | Lafayette County | $69,293 | 16,716 residents |
| 32 | Waupaca County | $69,198 | 51,822 residents |
| 33 | Sheboygan County | $68,969 | 117,741 residents |
| 34 | La Crosse County | $68,731 | 120,216 residents |
| 35 | Trempealeau County | $68,474 | 30,679 residents |
| 36 | Door County | $68,257 | 30,038 residents |
| 37 | Bayfield County | $67,266 | 16,214 residents |
| 38 | Monroe County | $66,451 | 46,208 residents |
| 39 | Manitowoc County | $66,412 | 81,242 residents |
| 40 | Green Lake County | $66,395 | 19,093 residents |
Turn your income into a plan
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Methodology
Every figure on this page comes from the U.S. Census Bureau's American Community Survey 5-year estimates. We store one row per county and roll counties up to state level, weighting each county by its population so that large metros are not treated the same as very small counties.
The median household income shown for a state is that population-weighted figure, not a simple average of county values. National comparisons use the same method across all states, so the state-versus-U.S. gap you see is a like-for-like comparison.
These are survey estimates, not transaction records, and they describe typical households rather than any individual situation. Nothing here is personalised financial advice.
Sources: U.S. Census Bureau, American Community Survey (5-year). American Community Survey 5-year estimates, 2022.
Source: U.S. Census Bureau, American Community Survey (5-year).