Real estate

Rental Property Investing: Run the Numbers First

A rental property is a small business, not a savings account. It earns from rent net of every operating cost, plus principal repayment and any appreciation. Most deals that fail were bought on gross rent versus mortgage payment, ignoring the half of gross rent that operating expenses typically consume.

Data snapshot

U.S. home price index

337

As of June 1, 2026 · S&P CoreLogic Case-Shiller via FRED

Year over year
+1.5%
12-month range
327337

A national house price index. It measures changes in the price of the same homes over time, which is a cleaner signal of the market than the median sale price.

The three numbers that matter

Net operating income is annual rent minus all operating expenses, before financing. Cap rate is that figure divided by the purchase price, and it lets you compare properties independently of how they are financed.

Cash-on-cash return is annual pre-tax cash flow divided by the cash you actually put in — deposit, closing costs and initial repairs. It is the number that tells you what your money is earning, and it is the one to compare against alternatives.

Screening rules and the 50% test

The 1% rule — monthly rent of at least 1% of the purchase price — is a screening heuristic, not an analysis, and it fails in high-price markets. Use it to shorten a list, never to decide.

The 50% rule is more useful: assume operating expenses consume about half of gross rent before the mortgage. If the deal only works when expenses are assumed at 20%, it does not work.

Costs beginners leave out

The gap between projected and actual returns is almost always a missing expense line.

  • Vacancy, budgeted at 5-10% of gross rent even in strong markets.
  • Capital expenditure reserves for roof, HVAC, water heater and flooring — these are not maintenance.
  • Property management at roughly 8-10% of rent, whether you pay it or absorb the work yourself.
  • Landlord insurance, which costs more than a homeowner policy, plus higher property tax after reassessment.
  • Turnover costs: cleaning, repainting, letting fees and the lost rent between tenants.

Financing and tax treatment

Investment property mortgages require larger deposits, typically 15-25%, carry higher rates than owner-occupied loans, and often require cash reserves. House hacking — living in one unit of a small multi-family building — accesses owner-occupied terms and is the cheapest entry point available.

Tax treatment is a genuine advantage: mortgage interest, operating costs, insurance and depreciation are deductible against rental income, and depreciation often shelters a large part of the cash flow. It is recaptured on sale, so treat it as deferral rather than exemption, and take advice on 1031 exchanges before selling.

What people search for

Monthly US search volume for the questions this page answers, from our keyword research set.

Search queryMonthly searchesDifficulty
refinance auto loan165,00086
refinance car loan165,00090
costco car rental165,00085
rates for home loans135,00094
interest rate for mortgages135,00095
cross country mortgage135,00077
carrington mortgage135,00079
guild mortgage135,00091
roundpoint mortgage110,00090
21st mortgage96,20068

Frequently asked questions

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Sources